YouTube Shorts is a new way to create and watch short-form videos on YouTube. Shorts are up to 60 seconds long and can include features like music, text, and filters. The Shorts algorithm is designed to recommend Shorts that users are likely to enjoy and watch until the end
The YouTube Shorts algorithm is a complex system that uses a variety of signals to determine which Shorts to recommend to users. These signals include:
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User behavior: The algorithm looks at how users interact with Shorts, such as which ones they watch, like, comment on, and share. It also considers how long users watch Shorts and whether they swipe away from them.
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Video topics: The algorithm also considers the topics of Shorts and how they relate to users\’ interests. For example, if a user has been watching Shorts About Cooking, the algorithm is more likely to recommend Shorts About Cooking to them in the future.
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Channel history: The algorithm also takes into account the channels that users subscribe to and the Shorts that they watch from those channels. This helps the algorithm to understand the types of Shorts that users are interested in.
The Shorts algorithm works in two phases: explore and exploit.
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Explore phase: In the explore phase, the algorithm shows Shorts to a small, targeted audience. This is a way for the algorithm to learn which Shorts are engaging and which ones are not. If a Short receives positive engagement from its initial audience, the algorithm will promote it to a broader audience.
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Exploit phase: In the exploit phase, the algorithm shows Shorts to a larger audience in order to maximize views and engagement.
The Shorts algorithm is constantly being updated and improved. YouTube\’s goal is to recommend Shorts that users are likely to enjoy and watch until the end.
Here are some tips for creators who want to create Shorts that are more likely to be recommended by the algorithm:
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Create Shorts that are engaging and keep viewers watching until the end. This means using strong hooks at the beginning of your Shorts, telling compelling stories, and using high-quality visuals and audio.
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Use relevant keywords in your Shorts titles and descriptions. This will help the algorithm to understand the topics of your Shorts and recommend them to the right users.
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Promote your Shorts on other social media platforms. This will help to bring new viewers to your Shorts on YouTube.
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Collaborate with other creators. This is a great way to cross-promote your Shorts and reach a new audience.
By following these tips, creators can create Shorts that are more likely to be recommended by the algorithm and reach a wider audience.